You're a blogger, not a lawyer, and chances are, you can't afford a legal team to create a formal disclosure for you. Nor do you want to unintentionally catch the eye of the FTC for violating their amended policies. How do these policies affect you, and how can you protect yourself? Understanding … [Read more...]
Failure to Disclose Can Be Costly – To The Tune of $11,000 Per Post
October 7, 2009 By 4 Comments
On October 5, the Federal Trade Commission released its final revisions to its guidelines for advertisers regarding endorsements and advertising testimonials to remain complaint with its act, marking the first amendment to The Guides since 1980. These guidelines change the disclosure rules around … [Read more...]
Discussions