Americans Desire More Family Time on Sundays;
Melissa Joan Hart Joins Pillsbury Cinnamon Rolls to Recapture Sweet Sunday Moments
Win a “Week of Sundays” Vacation by Entering the “My Sweet Sunday Moment” Contest
MINNEAPOLIS (August 12, 2010) — Nearly four in five Americans (78 percent) find it difficult to spend quality time with their loved ones, even on the one day of the week many find best suited for family time – Sunday. According to a new survey1 by Pillsbury®, an overwhelming majority (86 percent) of individuals are looking for convenient ways to share time with their family as they end the week. To inspire families nationwide to recapture Sunday mornings as a time for togetherness, Pillsbury Cinnamon Rolls is teaming up with Melissa Joan Hart – mother, businesswoman and star of the new ABC Family sitcom, “Melissa & Joey,” premiering August 17 – to launch the My Sweet Sunday Moment contest. The contest will help to remind families of the ease of Sunday mornings together, especially around the kitchen table.
“As a wife, actress, business owner and mom to two young boys, it can be difficult to find time as a family, but I can always count on Sunday mornings as the perfect occasion to relax and spend time with them,” said Melissa Joan Hart. “I’m partnering with Pillsbury Cinnamon Rolls to launch the My Sweet Sunday Moment contest, a call for families to reclaim this special time together. On Sunday mornings, I’ve found that Cinnamon Rolls are the perfect, easy treat to bring my family together around the kitchen table.”
Win a “Week of Sundays” Family Vacation
Pillsbury Cinnamon Rolls and Melissa Joan Hart want your family to enjoy that special Sunday time together not just one day, but for seven days, with a family trip to sunny California. Individuals are invited to enter the My Sweet Sunday Moment contest by logging-on to Pillsbury.com/SweetSunday and sharing a story about why their family loves Sundays, and why they want more of them for an opportunity to win a seven-day “week of Sundays” family vacation to California, including a visit to area theme parks and Melissa Joan Hart’s sweet shop, SweetHarts.
“We created this contest with Melissa Joan Hart to remind families of fun and effortless ways to spend quality time together on Sunday mornings,” said Rohan Thakur, Pillsbury Cinnamon Rolls Marketing Manager. “Today, families face hectic schedules and family meals may not happen as often as we’d like. Pillsbury Cinnamon Rolls are a delicious and sweet way to bring families together around the breakfast table on Sunday mornings.”
My Sweet Sunday Moment Contest Details
From now through September 2, 2010 consumers will have a chance to enter the My Sweet Sunday Moment contest:
- Enter to win a seven-day “week of Sundays” family vacation to sunny California and receive a Pillsbury Cinnamon Rolls coupon. Tell Pillsbury Cinnamon Rolls why your family loves Sunday and wants more of them for a chance to win at Pillsbury.com/SweetSunday.
- Three entrants will be selected as finalists. Finalists will receive prizes for being selected and will be professionally filmed by a video crew to visually represent their contest entry. The public will vote on these videos as well as on the original written entry.
- Beginning September 23, vote for your favorite finalist, then see if you’re an instant winner of Pillsbury Cinnamon Rolls or a $25 Visa gift card.
To learn more, visit Pillsbury.com/SweetSunday.
About Pillsbury
For more than 130 years, families have trusted Pillsbury® to make mealtimes special times. Favorite Pillsbury products include refrigerated cookies, crescent dinner rolls, breads, biscuits, pie crusts and sweet rolls as well as frozen biscuits, sweet rolls, pie crusts, pastry bites and breakfast items. For product information and great-tasting recipes, visit www.pillsbury.com.
*Pillsbury® is a registered trademark of General Mills, Inc.
About General Mills
One of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2010 global net sales of US$16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.
About Melissa Joan Hart
With an expansive list of diverse credits in the television, film and theater industry, Melissa Joan Hart is currently producing the ABC Family series “Melissa & Joey” along with co-star Joey Lawrence, in which both also play leading roles. Internationally, Hart is best known for her starring role in “Sabrina, the Teenage Witch,” which was produced by her company Hartbreak Films in association with Viacom and aired on The WB and ABC Networks. Hart first made her mark in television playing the title role in Nickelodeon’s “Clarissa Explains It All.” Hart resides in Connecticut with her husband and two boys.
1 The Pillsbury My Sweet Sunday Moment survey was conducted by Kelton Research between June 28th and July 2nd, 2010 via email invitation and an online survey. A nationally representative sample of 1,005 Americans ages 18+ was used. The margin of error at a 95% confidence level was +/- 3.1% for the entire sample.
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PR Contact:
Jodi Housman, Cone
617-939-8384
jhousman@coneinc.com
Shera Balgobin, General Mills
763-293-1212
Shera.Balgobin@genmills.com
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