GEM Redefines The Research Recruit
Denver, Colorado–August 2, 2010–Market research recruiting is about to change for the better, and it is about time. GEM, a new qualitative research recruiting company, is taking a stance – research and marketing professionals should no longer settle for mediocre research respondents. They deserve better! They deserve individuals who are thoroughly scrutinized and evaluated; research respondents that can, and want to, contribute in a meaningful and honest manner.
Sprout Strategy, the parent company, created GEM because it was time for a change in the world of qualitative research recruiting; because as clients themselves they were tired of wasting a large sum of research dollars on respondents that offered little insight, or worse yet, were professional respondents.
“After moderating hundreds of focus groups and other qualitative research methodologies, I couldn’t bear another minute of talking to people who I knew should have never been included in the first place. I witnessed countless situations where respondents arrived inebriated, lied, made stuff up, or simply sat there and said nothing because they were only there for the money. I knew there had to be a better way.” said Melissa Mizer-Wilhelm, GEM Founder and Chief Gemologist.
GEM set out to develop and perfect a way to dig into culture and find real people who are articulate, conceptual and have an honest opinion about the products and services they buy. GEM’s proprietary research recruiting process uncovers the true GEMs, those candidates who are passionate, committed, and expressive and want to have a voice about the products and services they use.
“At GEM, finding the right people is our main goal, and we do this by getting to know the candidates through our recruiting process called Gemology. We don’t recruit from mega databases and we go way beyond the traditional multiple choice screener. We spend the time to get to know the candidates and assess their compatibility on a number of levels, to ensure that they are the ideal GEM (respondent) for our client’s project,” said Angela Swanson, GEM Business Development Director and Senior Gemologist. For more information on GEM visit us at www.findthegems.com
About GEM
GEM, a Sprout Corp brand, specializes in qualitative research recruiting and understanding how people can best participate in solving the new marketing challenges. GEM respondents are of the highest quality, which translates into meaningful research with true insights. We take a unique approach to finding and qualifying people through the use of a 30-minute open ended conversation, thinking and behavior assessment, and other value added deliverables. With locations in Denver, Colorado and Chicago, Illinois and staff throughout the country, GEM is ready to deliver real value to your research project.
PR Contact:
[protected]Angela Swanson
303/809.7579
angela@findthegems.com[/protected]
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