Shop.com Survey Shows Memorial Day = Time For R&R and BBQ; Most Want To Avoid The Stress Of Travel

MONTEREY, CALIF., MAY 27, 2010 – What’s the ideal way to spend the unofficial kick-off to the summer season? A simple day off of course, said nearly 30 percent of respondents in the latest TwoSense Memorial Day survey by SHOP.COM, the comparison shopping site for busy women. Others chose spending the day at a barbecue or with a flag salute (each 20 percent).

And, while road trips and getaways are considered par for the course during the long holiday weekend, an overwhelming 62 percent of those surveyed said traveling farther than their backyard is not on their itinerary. In the event of a road trip, however, the majority (35 percent) said Bruce Springsteen’s “Born in the USA” is the perfect tune for the occasion. When on the road, more than half of respondents said their cell phone, Blackberry or iPhone is their must-have gadget, followed by a laptop (23 percent) – - interestingly, in case work beckons.

“It’s all about fun, rest and relaxation on Memorial Day – - whether that means a classic backyard BBQ with friends and family (the best source of summer fun, according to 56 percent of survey respondent) or some ‘retail therapy’ and taking advantage of the holiday sales,” said Simona Supekar, Communications Manager for SHOP.COM. “Among holiday ‘shopportunists,’ a new pair of shades (44 percent), summer sandals or flip flops (44 percent) and a new grill (39 percent) top their wish lists.”

More than four out of 10 survey respondents say they look to find Memorial Day deals and bargains on clothes, shoes and fashion-related items.

About SHOP.COM

SHOP.COM is the comparison shopping engine that is designed to meet the specific shopping needs of women – and the individual business needs of merchants. Leveraging the multi-merchant features of its patented OneCart® technology along with extensive partner store integration, SHOP.COM offers an authoritative selection of products from well-known brand name merchants and high quality specialty retailers. Privately-held, SHOP.COM is a California-based company with an office in the United Kingdom. For more information, visit the company’s website at www.SHOP.COM.

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PR Contact:
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Briana Papa
for SHOP.COM
646-484-4573
briana@crenshawcomm.com
www.crenshawcomm.com

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