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Women Dominate Mobile Social Networking According to Nielson

March 3, 2010 By Julie Wohlberg 18 Comments

According to a demographic study released yesterday by Nielsen Interactive, women are far more likely to use their mobile devices to “tweet” and “friend” more than men. According to the study, which found that 55% of mobile social networkers were women, “while social networking is commonly thought of as something for ‘the kids,’ the 35 – 54 age group had more active mobile social networkers than any other group.”

Below you can see the findings of the report, which show that 36% of mobile social networkers are between 35 – 54, narrowly beating the 25 – 34 demographic with 34% of mobile social networkers.

Why do you think that the 25 – 54 age demographic is most likely to use mobile devices for social networking? And, do you have any ideas about why women are more active social networkers on their mobile devices than men?

woman use mobile social network more than men

mobile social network by age

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Comments

  1. porcelaine says:
    March 10, 2010 at 8:33 pm

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    March 3, 2010 at 5:32 pm

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    March 10, 2010 at 10:49 am

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  12. porcelaine says:
    March 10, 2010 at 8:33 pm

    Hear her roar: Women Dominate Mobile Social Networking According to Nielson http://bit.ly/bks6sx

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    March 12, 2010 at 4:37 am

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  14. Katie Cordes says:
    March 12, 2010 at 5:19 am

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  15. SLR Productions says:
    March 12, 2010 at 5:19 am

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    March 27, 2010 at 2:23 pm

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    April 13, 2010 at 7:32 am

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