It hasn’t launched yet, but announced today at TechCrunch50 is a self-serve ad network that will serve to monetize your blogs, while maintaining your brand integrity and avoiding ads like “Punch the Monkey” or “belly dancing ads” that may damage your brand. Once live, as a content publisher, you’ll be able to register with the site, choose the ads you’d like to run and “drag and drop them” right onto your site.
From the TechCrunch50 program:
5to1 is the only self-serve ad publishing platform that empowers advertisers and content owners to work as partners toward the common goal of ensuring relevant ad placement in the appropriate context, at the appropriate time, to the appropriate audience. By tapping the intelligence of publishers, 5to1 converts unsold inventory into programmable, sponsor-able, premium inventory. The 5to1 platform restores the balance to the marketplace by returning placement and price decision-making to their rightful owners without increasing operating expenses.
We’ll be keeping you posted on updates to this company as it launches and grows – but this certainly sounds like a great tool for bloggers who are looking to monetize their blogs, while maintaining brand integrity (and not interested in having the “spammy” ads on their sites that damage their sites’ look and feel).
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